Marketing Manager

AnChain.AI

San Francisco Remote

Full time

Marketing

Nov 16

About AnChain.AI:

AnChain.ai offers the most innovative AI-powered crypto blockchain intelligence platform for security, risk, and compliance. We are looking for a Marketing Manager to create and execute our marketing strategy. You will lead our marketing campaigns, evaluate our marketing performance metrics, and collaborate with internal teams. You will have a strong marketing background with excellent communication skills and attention to detail.

Responsibilities:

  • Plan and execute inbound lead generation and client acquisition strategies through multichannel campaigns, including email, webinars, events, social and search
  • Develop trigger-based and nurture outbound email tracks that engage our target audience with the right message at the right time
  • Own website and landing page development and optimization
  • Measure and report performance of all digital marketing campaigns and assess against ROI and KPIs
  • Brainstorm with regards to creating new and creative growth strategies for the company
  • Evaluate emerging technologies and provide thought leadership/perspective for adoption
  • Lead customer research and define critical drivers for platform adoption and engagement
  • Create high-impact marketing and sales materials such as one pagers, pitch decks, web page content, blogs, and training programs


Requirements:

  • 3 years experience in demand generation and media planning
  • 4+ years integrated marketing
  • B2B marketing experience
  • Experience with marketing automation, CRM, CMS, Search and Display, Paid Social and analytics platforms
  • Nimble and agile team player with the ability to thrive in a fast-paced environment where direction and goals can pivot quickly to meet business objectives
  • Outstanding communication and negotiation abilities with excellent organization skills and exceptional problem-solving skills
  • Must have strong analytical skills coupled with a "data-driven" thinking mentality
  • Must have the ability and desire to stay "up to date" with the trends / best practices in online marketing and digital asset trading
  • Bachelor’s degree in Marketing or related field


BONUS skills:

  • Cryptocurrency or blockchain marketing a plus
  • Financial services or FinTech experience
  • Experience with website and landing page best practices, including SEO, UX, and testing/optimization methodologies to maximize conversions


Benefits:

  • Healthcare, dental, vision care
  • 401k
  • Gym/wellness reimbursement
  • Education reimbursement


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