Product Marketer (Consumers) (Dapper Platform)
We're looking for a talented Product Marketer to help accelerate adoption of our web3 platform, Dapper. Dapper is the first wallet and web3 platform providing optimized user onboarding, low-friction payments, NFT storage, and so much more!
In this position you’ll be responsible for planning, building and executing go-to-market strategies aimed at driving consumer adoption. You’ll own the core GTM strategy for consumers, working closely with other functions within the Marketing team (Growth, Content, Social) to bring your vision to life. You’ll collect and synthesize insights from the market and incorporate that into your decision making process, ultimately acting as the internal champion for the customer.
Our ideal candidate will have a history of success in Product Marketing. You should be highly knowledgeable about go-to-market planning as well as have a keen sense for how to drive business impact. Additionally, you thrive in a data-driven culture and use data in your decision making. You can think big and enjoy a high-growth, fast-paced environment where being resourceful, learning fast, and taking calculated risks are core to the culture.
What we’ll accomplish together:
- Lead go-to-market planning for existing products, new products, and feature releases aimed at consumers
- Find our target consumer audience through thoughtful analysis and segmentation
- Be a partner in holistic marketing initiatives, programs, and campaigns working with the broader marketing, product, design, and comms teams.
- Develop and take ownership of key business goals
- Lead market assessment, keeping a pulse on overall trends within the web3 space.
- Uncover and initiate new business opportunities and use cases by engaging with customers and conducting research
A little about you:
- Preference for consumer product marketing experience
- Familiarity with NFTs and the crypto space more broadly
- Easily able to navigate cross-functional stakeholders
- Natural curiosity to measure, test, learn, and iterate
- Attention to detail
- Flexibility to re-prioritize on the fly
- Desire to work as part of a fast-moving team
- Ability to manage feedback from multiple perspectives
- World-class communication to all levels within an organization
More about Dapper Labs:
Dapper Labs, the company behind CryptoKitties, NBA Top Shot, NFL ALL DAY, UFC Strike and the Flow blockchain, uses blockchain technology to bring NFTs and new forms of digital engagement to fans around the world paving the way to a more open and inclusive digital world starting with games and entertainment.
Since it was founded in 2018, Dapper Labs has given consumer enthusiasts a real stake in the game by bringing them closer to the brands they love, building engaged and exciting communities for them to contribute to, and producing new pathways for them to become creators themselves. Dapper Labs' current studio partners include the NBA, NBPA, WNBA, WNBPA, LaLiga, NFL, NFLPA, Warner Music Group, Ubisoft, Genies, and UFC. We have raised over $600M from leading and notable investors including Andreessen Horowitz, Coatue, Union Square Ventures, Venrock, Google Ventures (GV), Samsung, and the founders of Dreamworks, Reddit, Coinbase, Zynga, and AngelList, among others.
Dapper Labs is accelerating the move to Web3 by building new apps and platforms that enable great user experiences while being accessible to hundreds of millions of fans of organizations like the NBA and NFL, for example. We’re ready to empower even more to bring mainstream-ready user experiences and scale to web3 applications.
Visit our website to learn even more about Dapper Labs, including information about benefits and perks.
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