Brand Marketing Lead (UFC Strike)

Dapper Labs

Anywhere Remote only

Full time


Mar 18

We're looking for an innovative Brand Marketing Lead to help us bring UFC Strike to the next level.

The ideal candidate is super creative, can think like a diehard UFC fan, has a full appreciation of what’s going on in the NFT landscape and feels like they’re in a bizarre dream reading this job description because THIS IS YOU, tantalized at the prospect of disrupting the landscape and creating the blueprint of an industry that has never existed before.

If this is you, keep reading.

What’s up:
  • Create a marketing calendar for UFC Strike, working hand-in-hand with our Product Marketing/Growth teams and Creative teams to decide where and how to activate around the UFC calendar
  • Knows how to think like a UFC Strike collector, wants to get in the weeds and get their hands dirty and can craft a 360 campaign and plan that ties back into the product while creating buzz along the way
  • Can fuse the creative needs for a job like this while letting the data be the bedrock of any successful campaign
  • Can coordinate a marketing comms plan that extends to social, blogs, e-mail, etc.

A little about you:
  • You welcome failure knowing that any risk worth taking can and might fail — and that’s ok — so long as it’s rooted in sound logic/data and we can learn from it
  • You hate being complacent and are inspired at working in the most innovative space in the world
  • You have 8-10 years of applicable experience, working at a startup, tech or sports company helps
  • You are a self-starter that can work through the natural chaos that comes with working at a startup in hyper growth mode

More about Dapper Labs:

Dapper Labs, the company behind CryptoKitties, NBA Top Shot, NFL ALL DAY, UFC Strike and the Flow blockchain, uses blockchain technology to bring NFTs and new forms of digital engagement to fans around the world paving the way to a more open and inclusive digital world starting with games and entertainment.

Since it was founded in 2018, Dapper Labs has given consumer enthusiasts a real stake in the game by bringing them closer to the brands they love, building engaged and exciting communities for them to contribute to, and producing new pathways for them to become creators themselves. Dapper Labs' current studio partners include the NBA, NBPA, WNBA, WNBPA, LaLiga, NFL, NFLPA, Warner Music Group, Ubisoft, Genies, and UFC. We have raised over $600M from leading and notable investors including Andreessen Horowitz, Coatue, Union Square Ventures, Venrock, Google Ventures (GV), Samsung, and the founders of Dreamworks, Reddit, Coinbase, Zynga, and AngelList, among others.

Dapper Labs is accelerating the move to Web3 by building new apps and platforms that enable great user experiences while being accessible to hundreds of millions of fans of organizations like the NBA and NFL, for example. We’re ready to empower even more to bring mainstream-ready user experiences and scale to web3 applications.

Visit our website to learn even more about Dapper Labs, including information about benefits and perks.

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