Product Marketing Lead (NFL ALL DAY)

Dapper Labs

Anywhere Remote only

Full time


Feb 17

NBA Top Shot caught lightning in a bottle, bringing in over one million users to the blockchain in a matter of months. We’re looking for a Product Marketing Lead to take our growth trajectory to the next level. We're looking for an experienced product marketer who can bring a data-driven approach to support the Product team with new feature launches, liveops events, ongoing user growth, and who can test and optimize USPs, user flows, and conversion from a Marketing perspective. The ideal candidate has grit and a test-and-learn approach to their process.

Location: Remote OK, traveling to Vancouver when needed

Jobs to be done:
  • Optimizes FTUE working collaboratively with UX, Product, and Data teams.
  • Creates strategies and initiatives that support business objectives for Growth.
  • Works with Channel owners to create best-in-class campaigns that hit every type of audience ALL DAY is meant for.
  • Aggressively finds new opportunities and edges to increase product adoption and sustainable success.
  • Validates hypotheses for USPs, offerings, and liveops events.

More about Dapper Labs:

Dapper Labs is the world's first blockchain entertainment company. We are the creators of industry-leading experiences including CryptoKitties and NBA Top Shot, as well as Dapper Wallet, the simplest way to manage your assets and use the blockchain. We are also the original developers behind Flow, a new decentralized blockchain designed from the ground up for scalability and ease of use.

Our mission at Dapper Labs is to make the world a more open, empowering, and enjoyable place through consumer adoption of decentralized technologies. We have raised over $600M from leading VCs including Fred Wilson (USV) and Chris Dixon as well as Venrock, Samsung, Google Ventures, Coatue, NBA players, and global artists, among others. Dapper Labs partners include the NBA and NBPA, the NFL-PA, Ubisoft, Warner Music, Turner, Dr. Seuss, Genies, and the UFC, as well as 100+ others.

Visit our website to learn even more about Dapper Labs, including information about benefits and perks.

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Dapper Labs

The NFT Company